Bionic Buzz® covered VidCon Baltimore at the Baltimore Convention Center in Downtown Baltimore, MD. This is the very first VidCon on the east coast! VidCon is where the world’s leading digital creators, platform innovators, and their fans converge in one place. It’s the magic of online creators in real life! VidCon is where everyone involved in that online magic comes together, in real life and in real time. The creators, the fans, the brands, all of us in one place — sometimes gathering in-person in cities all over the world, and sometimes connecting virtually. But always completely in-the-moment.
There we got to interview Meredith Jacobson. She is a Founder, Connector, and Strategist in the Creator Economy. As a consultant, she helps brands and agencies develop & run influencer programs as well as one-off campaigns. Additionally, she advises creator economy businesses on building new offerings and maximizing revenue streams. Examples include leading a creator partnerships team at a mental health start up, casting and executing Instagram and TikTok campaigns for CPG, QSR, Lifestyle, and Education brands, managing the business of a TikTok star with over 3m followers, identifying creator businesses with growth potential on behalf of investors, and sales/influencer strategy for agency teams.
In 2020, Meredith launched We Are Boosters as a hub for freelancers in the industry, creating opportunities for collaboration, mentorship, and lead generation. The community is free for freelancers, and for businesses looking to hire, Meredith offers a white glove matching service based on each company’s need, timing, budget, and desired experience.
Prior to becoming a consultant, Meredith worked agency-side at Studio71, Branded Entertainment Network, and Digitas.
Connect:
https://www.weareboosters.com/
https://twitter.com/WeAreBoosters
https://www.instagram.com/we.are.boosters
https://www.facebook.com/weareinfluencerexperts
Video & interview by Steve Sievers of Bionic Buzz®