VidCon, where the world’s leading digital creators, platform innovators, and their fans converge in one place, today revealed key executives and creator economy leaders from major social and digital media platforms who will attend this year’s event. In addition to title sponsor YouTube, the flagship event in Anaheim will see speakers and activations from the White House Office of Digital Strategy, the upcoming Disney+ movie “Descendants: The Rise of Red,” National Football League, Paramount, Meta, Visa, Night Management, Spotify, Betches Media, Theorist Inc, Roblox, TikTok, MGA Entertainment, State Farm® and more, from June 26 – 29 at the Anaheim Convention Center.

Attendees will hear from Christian Tom, Assistant to the President and Director of the White House Office of Digital Strategy, who will share insight into the office’s collaborations with creators and influencers and the role these play in connecting with Americans on important topics. Additional, highly anticipated new speakers include chef and author, Andrew Rea of Babish Culinary Universe, Ian Trombetta, SVP, Social, Influencer & Content Marketing, National Football League, Kevin Allocca, Global Director of Culture & Trends, YouTube, Deepa Lakshmin, Director of Social Media, Lonely Planet, Sami Sage, Founder, Betches Media, YouTube creators and podcasters Colin and Samir and many more. For fans who are not able to attend in real life, State Farm will sponsor the official VidCon livestream, giving fans around the world a free front-row seat to four stages including the Community Track Expo Hall stages’ panels, concerts, and performances and the Industry Track Mainstage’s keynotes, fireside chats, and Q&As.

This year’s Industry Track theme, “The Creator Economy Comes of Age,” will convene established creators along with stakeholders across the creator economy, media, marketing and technology ecosystem to explore the next phase for the industry at large. Each day will focus on a few timely subthemes that will break down new opportunities and avenues for collaboration in this new era of the creator economy. In a notable shift and sign of the times, the 2024 Industry Track will incorporate more creators and creator perspectives into the overall programming, taking the stage to share insights about their companies, business practices and more, highlighting how they think about building brands and how they approach traditional media, marketing, retail, operations and more.

Some of these sub-themes include The ‘Adulting’ of The Creator Economy, AI & The Creator Economy: Possibilities & Potential Pitfalls, Commerce and Retail in a Creator-First World, Evolution of Entertainment & Streaming: Niche Content, New Monetization Models, Global Audiences, Next Gen Dynamics for Brands & Creators and more.

Industry Track programming will feature keynotes, panels, workshops, fireside chats, Q&As and more from over 150 executives, including the following:

  • Amjad Hanif, VP of Product Management, YouTube

  • Kevin Allocca, Global Director of Culture & Trends, YouTube

  • Colin and Samir, YouTube Content Creators & Podcasters

  • Ian Trombetta, SVP, Social, Influencer & Content Marketing, National Football League

  • Matt Story, Vice President, Visa

  • Christian Tom, Assistant to the President and Director of the White House Office of Digital Strategy

  • Matt and Stephanie Patrick, Founders, Theorist Inc

  • Pete Cashmore, Founder, MoneyMakers

  • Alessandra Catanese, CEO, Smosh

  • Jason Nichols, Senior Client Partner & Global Account Lead, Meta

  • Marc Hustvedt, President, MrBeast

  • Kimberly E. Paige, EVP & Chief Marketing Officer, BET Media Group

  • Jim Louderback, Editor and Publisher, Inside the Creator Economy

  • Megan Lightcap, Investor, Slow Ventures

  • Deepa Lakshmin, Director of Social Media, Lonely Planet

  • Brian Flanagan, President, Mythical Entertainment

  • Sami Sage, Founder, Betches Media

  • Jordan Newman, Head of Content Partnerships, Spotify

  • RJ Larese, VP, Talent and Head of Influencer, Paramount

  • Glenn Ginsburg, President, QYOU Media

  • Taylor Lorenz, author and journalist, The Washington Post

  • Kaya Yurieff, Journalist, The Information

  • Emmy Liederman, Journalist, #paid

Theorist Inc CEO and Founders, Matt and Stephanie Patrick will kick off VidCon’s Industry Track Mainstage with a can’t-miss candid conversation about their journey as entrepreneurs and leaders of a multi-faceted media company on the precipice of a generational shift.

Matt and Stephanie will also be interviewed by Colin and Samir as part of the invite-only Industry Leadership Summit, which is coming to Anaheim for the first time. This gathering serves as an opportunity for senior stakeholders from across the creator economy to have “behind closed doors” conversations about critical issues and big trends shaping the ecosystem’s next chapter of growth.

Featured Creators for the 2024 show include Charli & Dixie D’Amelio, VidCon co-founders Hank and John Green, Ian Hecox and Anthony Padilla, MatPat, Molly Burke, vocalist, artist and entertainer Dinah Jane, Rod Thill, Kalen Allen, Leo Gonzalez, Mythical Kitchen, The Merrell Twins, Try Guys, Ranboo, HappyKelli, Loren Gray, Jordan Matter, Kira Kosarin and many more. All 2024 VidCon Anaheim Featured Creators can be found here.

VidCon Anaheim’s 2024 full schedule is now live at VidConAnaheim.com. For fans who are not able to attend in real life, State Farm will sponsor the livestream which fans can catch at youtube.com/vidcon.

For more information and to purchase tickets, visit VidConAnaheim.com.

About VidCon

VidCon is the world’s largest event for fans, creators, executives, and brands who are passionate about digital content and its creators, community-led media, and building diverse communities. The flagship VidCon US event takes place annually in Anaheim, welcoming tens of thousands of attendees and over 100 brand exhibitors. VidCon was founded by veteran YouTube creators John and Hank Green (Vlogbrothers) and was acquired by Paramount in 2018.