VidCon, where the world’s leading digital creators, platform innovators, and their fans converge in one place, today revealed key executives and creator economy leaders from across the industry who will attend this year’s event. In addition to returning Title Sponsor YouTube, which will host a keynote open to both Industry and Creator Track attendees, the flagship event in Anaheim will see speakers and activations from Blumhouse, Disney+, Hasbro, Meta, Spotify, TikTok and many others, who are utilizing the event to connect with fans, industry innovators and creators who touch different facets of the digital media ecosystem.

Attendees will hear from “Secret Lives of Mormon Wives” stars Mayci Neeley and Layla Taylor, alongside show Executive Producers Lisa Filipelli and Danielle Pistotnik of Select Management Group, who will speak about how they took the #MomTok stars from TikTok to Hollywood, with season two of the hit show premiering May 15 on Hulu. Number one digital scripted content creator Dhar Mann will share insights into the evolving entertainment landscape and the power of purpose-driven storytelling. New additions to the lineup include Jomboy Media CEO, Courtney Hirsch and Ballen Media CEO Nick Witters. The show will feature sought-after commercial video creator Grace Wells, known for her viral brand campaigns for Nivea, Maybelline, and Verizon, Blogilates and POPFLEX’s Cassey Ho, and entrepreneurs Alex Hormozi and Leila Hormozi, who will share insight into the frameworks, systems, and mindset shifts that have helped them build and advise their $250M per year portfolio of businesses. The full schedule can now be found here.

As VidCon enters its 14th show, attendees will have a variety of revamped and new experiences, including:

  • The inaugural “VidCon Hall of Fame” will celebrate some of the most memorable personalities from across the creator economy with a special ceremony and awards presentation. The inaugural “Hall of Fame” class includes some of the original trailblazers of online video content: Rhett & Link, Smosh’s Ian Hecox and Anthony Padilla, Grace Helbig, Joey Graceffa, Tyler Oakley, Rosanna Pansino, and VidCon co-founder Hank Green.

  • A new, elevated Industry HQ space on the Industry Track will house the Industry Track Lounge, Industry Track booths, and dedicated networking space.

This year’s Industry Track theme, “The Beginning of the Middle: Navigating the Creator Economy at 20,” will explore a creator ecosystem that’s moved beyond its initial rapid-growth phase, focusing on how the industry is building for sustainable, long-term success. Today’s creator economy, now worth over $250 billion, is a powerful, ever-evolving ecosystem reshaping industries, cultures, lives, and businesses on a global scale. This year’s program is structured like a curriculum, centered around six content pillars that will zoom in on pivotal questions about how creators and industry stakeholders can navigate what’s next.

The six content pillars will focus on: AI and how it is transforming the creator ecosystem, the continuing evolution of content, a closer look at sustainable business models and how companies and creators are scaling, monetizing and expanding revenue streams, shifts in influencer marketing and how creator-led campaigns fit into the overall marketing funnel, and lastly, a closer look at how creators are impacting commerce and retail, including product development and trends.

Many of these speakers are among VidCon’s first-ever Featured Industry Speakers, a new designation that highlights the very top creators and industry executives joining the programming. Industry Track programming will feature keynotes, case studies, panels, workshops, fireside chats and Q&As from over 150 executives. The current list of speakers and Featured Creators can be found on VidCon’s website here.

Tickets are on sale now – available here. Single-day tickets will go on sale on 5/20 with the new addition of Thursday and Family bundles. For more information and to stay up to date on VidCon, visit www.vidconanaheim.com.

About VidCon:

VidCon is the world’s largest event for fans, creators, executives, and brands who are passionate about digital content and its creators, community-led media, and building diverse communities. The flagship VidCon event takes place annually in Anaheim, welcoming tens of thousands of attendees and over 100 brand exhibitors. VidCon was founded by veteran YouTube creators John and Hank Green (Vlogbrothers) in 2010 and joined FAN EXPO in 2024. With more than one million fans across North America, FAN EXPO is the largest comic con event producer in the world, bringing together pop culture enthusiasts from around the world to celebrate all things fandom.