Bionic Buzz® got to cover South by Southwest® in Austin, TX. SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW® is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture. An essential destination for global professionals, the annual March event features sessions, music and comedy showcases, film screenings, exhibitions, professional development, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.
There we got to cover the Paramount+’s The Lodge which took over The Clive Bar on Rainey Street in downtown Austin.The lodge invited SXSW guests to journey to unique worlds of Paramount+. Including props and costumes straight from the set of HALO, Step onto the iconic bridge of the U.S.S. Discovery, Enjoy refreshments like themed cocktails at the LAWMEN: BASS REEVES saloon, or sports-inspired drinks at the Paramount+ Pub, immerse themselves inside the world of the new MEAN GIRLS (2024), Interact with experiences inspired by their favorite titles like SURVIVOR, INK MASTER, THE CHI and more.
Check out photos from it below. By Steve Sievers of Bionic Buzz.
About Paramount+
Paramount+ is a total household offering that features iconic franchises and beloved characters. The magic of the Mountain of Entertainment™ campaign is that the service’s unmatched content offering is showcased in an authentic and interesting way that draws in consumers. Paramount+’s The Lodge is the next iteration of the campaign, offering a unique and immersive experience that brings Paramount Mountain to life. https://www.paramountplus.com
