The Topps Activation at Fanatics Fest NYC was a home run for sports card collectors, casual fans, and hobby veterans alike. Blending exclusivity, nostalgia, and interactivity, it stood out as one of the most dynamic and well-executed experiences on the show floor.
Topps didn’t hold back with their product offerings. The debut of limited-edition boxes like Cactus Jack Baseball (a wild and creative collab with Travis Scott) and NYC-themed 2025 Topps Series 2 Baseball drew massive crowds. The “Big Apple Foil” parallels and “Swinging for the Stars” inserts gave the boxes a distinct NYC flavor that fans won’t forget. While only select attendees won the opportunity to purchase these exclusives through pre-show and onsite raffles, the buzz and anticipation added a thrilling energy to the space.
Travis Scott’s autograph slot was tied to the exclusive Cactus Jack box release. Winners from the onsite raffle received a ticket for this meet‑and‑greet.
Other athletes/influencers roamed the booth, clinching selfies, signing packs, and contributing to an organic, fan-friendly vibe.
Topps is a legendary name in the world of trading cards and collectibles. Founded in 1938, the brand became a cultural icon thanks to its pioneering work in baseball cards, starting with the now-famous 1952 Mickey Mantle rookie card. Over the decades, Topps has expanded into nearly every major sport—MLB, NFL, NBA (historically), and Formula 1—as well as entertainment franchises like Star Wars, WWE, and Garbage Pail Kids.
Today, Topps is owned by Fanatics, a global leader in licensed sports merchandise. Under Fanatics, Topps continues to innovate the hobby space with exclusive trading card releases, digital collectibles (NFTs), and special collaborations—like the recent Cactus Jack x Topps Baseball drop with Travis Scott.
Travis Scott at Topps Activation at Fanatics Fest NYC 2025. PHOTO CREDIT: Santiago Felipe
WWE Superstar Jacob Fatu at Topps Activation at Fanatics Fest NYC 2025. PHOTO CREDIT: Santiago Felipe
Tom Brady at Topps Activation at Fanatics Fest NYC 2025. PHOTO CREDIT: Santiago Felipe