Bionic Buzz® own Jackie Lewis attended the iconic ‘Got Milk?’ “Real Matches Are Back” campaign launch event at the world-famous Mels Drive-In in West Hollywood, CA and it was an absolute blast! The people were fantastic, the activities were engaging, and the staff were incredible and made everything run so smoothly. Mel’s Diner on Sunset really stood out with its incredible food – everything was flavorful and perfectly prepared, from classic diner favorites to some unique, tasty surprises. The atmosphere at Mel’s is unbeatable, with a nostalgic charm that makes you feel right at home, yet with a lively energy that fits right into the Sunset vibe. It’s the perfect spot to relax, enjoy delicious food, and soak in the iconic Hollywood atmosphere!
WEST HOLLYWOOD, CALIFORNIA – OCTOBER 08: Kordell Beckham poses as ‘Love Island USA’ star Kordell Beckham kicks off cuffing season with the creators of iconic ‘Got Milk?’ to debut “Real Matches are Back” campaign at Mel’s Drive In on October 08, 2024 in West Hollywood, California. (Photo by Presley Ann/Getty Images for California Milk Processor Board – Creators of Iconic ‘GOT MILK?’)
‘Love Island USA’ star Kordell Beckham kicking off cuffing season with the creators of iconic ‘got milk?’ to debut the “Real Matches are Back” digital creative campaign. The effort invited singles to reconnect in person via a “milkshakes and morning jammies-themed” speed-dating experience hosted by Kordell Beckham at American diner, Mel’s Drive-in on the Sunset Strip.
Beckham commenced the celebration by raising a milkshake toast to the creators of ‘got milk?’ and to the Angeleno singles who came out donning their coziest loungewear and chicest fleece pajamas ready to explore a potential match. Among the guest spectators in attendance celebrating ‘got milk?’ and cheering singles on were reality royalty and pop-influencer friends such as former ‘Bachelor Nation’ personality and current ‘Viall Files’ podcast host, Nick Viall; “Love Island USA’ season 6 fan favorite, Miguel Harichi, Netflix’s ‘Outer Banks’ actress, Fiona Palomoa; and American dancer, actress, television personality, and sweetheart, Julianne Hough.
The event is the first in a series of regional activations hosted by ‘got milk?’ at Mel’s Drive-in locations throughout California this fall, in which singles are encouraged to show up as their most authentic selves while meeting potential matches straight out of bed, in cozy pajamas, without makeup or fancy clothes, over breakfast. To commemorate the spirit of the “Real Matches Are Back” campaign and leave an indelible mark on the 2024 cuffing season, ‘got milk?’ has collaborated with Mel’s Drive-in on an exclusive menu and co-merch drop, available for a limited time.
“Real Matches Are Back” by ‘got milk?’ is the latest creative installment under the ‘got milk?’ “Real is Back” creative platform which heroes the resurgence of authenticity in our relationships. The campaign invites everyone to rediscover what is real and true by disconnecting from screens and reconnecting with people in person.
You can learn more about “Real Matches Are Back” by visiting gotmilk.com or following @gotmilk on Instagram, TikTok or X.
WEST HOLLYWOOD, CALIFORNIA – OCTOBER 08: Kordell Beckham (R) and guest pose as ‘Love Island USA’ star Kordell Beckham kicks off cuffing season with the creators of iconic ‘Got Milk?’ to debut “Real Matches are Back” campaign at Mel’s Drive In on October 08, 2024 in West Hollywood, California. (Photo by Presley Ann/Getty Images for California Milk Processor Board – Creators of Iconic ‘GOT MILK?’)