Disney and Pixar’s Elemental Experience—an immersive, thematic environment that invites fans into the imaginative world of “Elemental”—kicked off this morning in New York City’s Brookfield Place. “Elemental” director Peter Sohn dropped in for the ribbon-cutting to officially launch the first tour stop that runs through May 21. Images are now available to download and share.

The multi-city mall tour features fun film-themed activities for visitors of all ages like photo and video opportunities, a chance to draw with Pixar artists, a movie-ticket grab in a wind tunnel, plus giveaways and special film content. Sponsored by Fandango, Dolby and I’m the Chef Too, Disney and Pixar’s Elemental Experience treks to Chicago’s Yorktown Center (May 26-28), Dallas’ Stonebriar Centre (June 2-4), Los Angeles’ The Americana at Brand (June 10-12) and San Francisco’s Hillsdale Shopping Center (June 16-18).

Disney and Pixar’s “Elemental” is an all-new, original feature film set in Element City, where Fire-, Water-, Earth- and Air-residents live together. The story introduces Ember, a tough, quick-witted and fiery young woman, whose friendship with a fun, sappy, go-with-the-flow guy named Wade challenges her beliefs about the world they live in. Directed by Peter Sohn, produced by Denise Ream, p.g.a., and executive produced by Pete Docter, “Elemental” features a screenplay by John Hoberg & Kat Likkel and Brenda Hsueh with story by Sohn, Hoberg & Likkel and Hsueh. The film’s original score was composed and conducted by Thomas Newman. “Elemental” opens only in theaters on June 16, 2023.

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NEW YORK, NEW YORK – MAY 18: (L-R) Peter Sohn, Scott Wallace and Lisa Wallace attend Disney and Pixar’s Elemental Experience – Mall Tour Pre-Launch event at Brookfield Place, Winter Garden on May 18, 2023 in New York City. (Photo by John Lamparski/Getty Images for Disney/Pixar)