Heroes & Villains, the fan-first premium brand from Bioworld specializing in authentic apparel and accessories for fans that expect more, announced today its attendance at Star Wars Celebration Europe (April 7-10, 2023). Heroes & Villains is well known for offering their customers a stylish way to pay homage to the ever-expanding Star Wars galaxy through their specialized products and now, for the first time ever, will offer that experience to fans in the U.K.
“At Heroes & Villains, our goal is to enrich the connection that fans have with their favorite storylines through high-quality products that allow them to live within the worlds they love every day,” said Doug Johnson, Creative Director at Bioworld. “We’re excited to be a part of Star Wars Celebration 2023 and bring our collections to a new group of fans.”
Four new pieces of Heroes & Villains apparel will debut at the event: Ahsoka Cropped Jacket (MSRP: $130), Ahsoka Knit Dress (MSRP: $130), Ahsoka Lounge Pants with Side Tye (MSRP: $75) and Ahsoka Lounge Crop Tee (MSRP: $36). Attendees can shop a wide selection of more than 40 Heroes & Villains items, along with event-exclusive The Mandalorian and Ahsoka tees (MSRP: $30).
Heroes & Villains takes a timeless and authentic approach to wearable lifestyle gear for those who expect more from their beloved stories and franchises. To stay up-to-date on the latest announcements and releases, follow the brand on Facebook, Instagram and Twitter.
U.S. fans eager to get their hands on Heroes & Villains apparel and accessories can visit HeroesVillains.com to shop gear from across the Star Wars universe and more.
ABOUT HEROES & VILLAINS
Heroes & Villains exists for the collector; our loyalty lies with the story.
A timeless and authentic approach to wearable lifestyle gear for those who expect more from the story. We are honored to work with some of the most celebrated storytellers in modern history and work to serve the audience.
Our product collections feature officially licensed merchandise from Star Wars, Marvel, DC, Dungeons & Dragons, and much more.
ABOUT BIOWORLD
Global pioneers of lifestyle pop-culture apparel and accessories for over 20 years. We look at the licensing industry differently. Our priority is connecting consumers globally by creating richer connections between the fans and the things they love. It goes beyond merch. Beyond commerce. We help cultivate self-expression.
We partner with the biggest brands in the world. With over 20 product categories and complete retail distribution in all tiers including Amazon and direct-to-consumer, we are the only global licensee with a distribution network built for agility to attack emerging trends. We redefined omnichannel to be everywhere the fans are.
Headquartered in Texas with 10 offices worldwide, we own the supply chain—from manufacturing to distribution and every step in between. Our partners know we aren’t just one solution. We’re THE solution.
STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. All other trademarks and trade names are properties of their respective owners.
