This Black Friday, Merlin Entertainments invites families to give the gift of shared adventure with limited-time savings on its most beloved attractions. From coast to coast, guests can enjoy discounts at LEGOLAND® Resorts, LEGO® and LEGOLAND® Discovery Centers, SEA LIFE Aquariums, PEPPA PIG Theme Parks, PEPPA PIG World of Play, and Madame Tussauds—offering crowd-pleasing experiences for every gift recipient on your list.

Merlin Entertainments Black Friday Deals

National Annual Pass and Gift Ticket Offers

From November 13–28, adventure seekers and fun lovers can enjoy up to 50% off Tickets and Annual Passes at top family attractions across North America including, including SEA LIFE Aquariums, LEGOLAND Discovery Centers, LEGO Discovery Centers, and PEPPA PIG World of Play locations. In addition to Annual Pass savings, gift-givers can save over 30% on gift tickets,the perfect surprise for families looking to create new memories together.

Everything’s bigger in Texas, including the savings! Texans can grab a $99 Annual Pass (a 60% savings) that includes access to six attractions across Dallas and San Antonio, featuring LEGOLAND Discovery Centers, SEA LIFE Aquariums, and the brand-new PEPPA PIG Theme Park, which opened in 2025. This exclusive offer is available November 13–28 only.

LEGOLAND® California Resort

From Nov. 18 through Dec. 2, enjoy brick-tastic savings including:

  • Tickets: Save up to 50% on LEGOLAND Tickets, valid for visits starting Nov. 18, 2025. Experience exciting new themed lands like Dino Valley, and the all-new Galacticoaster, coming in early 2026! Tickets start as low as $64.

  • Annual Passes: Save up to $120 on Annual Passes, valid for year-round admission with discounts on dining, shopping, hotels and more! Passes start as low as $169.

  • Hotel Stays: Save up to 50% on Ticket + Room packages at LEGOLAND® Hotel or LEGOLAND® Castle Hotel, valid for stays from Nov. 29, 2025 – May 22, 2026 (blockout dates and restrictions apply). Ticket + Hotel packages start as low as $120 per person, per night.

‘Offers available for purchase at www.LEGOLAND.com/California

LEGOLAND® Florida Resort

From Nov. 18 through Dec. 2, enjoy brick-tastic savings including:

  • Tickets: Save up to 60% on tickets to LEGOLAND® Florida Theme Park, SEA LIFE® Florida, and PEPPA PIG Theme Park Florida!
    Tickets start as low as $49 for a 1-Day LEGOLAND ticket, and $29 for PEPPA PIG Theme Park Florida tickets.
    Valid for visits starting Nov. 18, 2025 — plus experience the all-new Galacticoaster, coming early 2026!

  • Annual Passes: Save up to $120 on Annual Passes, valid for year-round admission with all new perks, discounts on dining, shopping, hotels and more! Passes start as low as $124

  • Hotel Stays: Save up to 60% on Ticket + Room packages at LEGOLAND® Hotel, LEGOLAND® Pirate Island or Beach Retreat, valid for stays from Nov. 30, 2025 – May 21, 2026(blockout dates and restrictions apply). Ticket + Hotel packages start as low as $96 per person, per night for a family of four.

Offers available for purchase at www.LEGOLAND.com/Florida

LEGOLAND® New York Resort

From Nov. 18 through Dec. 2, snag unmatched offers at LEGOLAND New York Resort:

  • Tickets: Save 50% on open-dated tickets for visits between Nov. 18, 2025 and May 22, 2026.

  • Annual Passes: Save over 40% on Season Passes for all of 2026 (plus the rest of 2025)

  • Bronze Pass: $77

  • Gold Pass: $99

  • Elite Pass: $199

  • Hotel Offers: Get up to 50% off stays for check-ins starting Nov. 29, 2025 to May 22, 2026 (blockout dates apply).

Don’t miss the exciting NEW LEGO® DUPLO® PEPPA PIG Playground experience, bringing oink-sational adventures to the Resort since spring 2025!

Offers available for purchase at www.LEGOLAND.com/NewYork

LEGO and LEGOLAND Discovery Centers

  • Annual Passes: Save up to 50% on Tickets and Annual Passes, including unlimited admission, exclusive perks and LEGO Shop discounts. Available for purchase Nov. 13-28, 2025.

  • Tickets: Save over 30% on Gift Tickets, the perfect stocking stuffer. Available for purchase Nov. 13-28, 2025.

SEA LIFE Aquariums (Participating Locations)

  • Annual Memberships: Save up to 50% on Tickets and Annual Memberships, offering unlimited admission, member perks and discounts. Available for purchase Nov. 13-28, 2025.

  • Gift Tickets: Save over 30% on Gift Tickets, for flexible visits to SEA LIFE Aquarium’s underwater wonders. Available for purchase Nov. 13-28, 2025.

PEPPA PIG World of Play

  • Annual Passes: Save up to 40% on Annual Passes, providing year-round access to playful, themed areas inspired by the beloved series. Available for purchase Nov. 13-28, 2025

  • Gift Tickets: Save 40% on Gift Tickets, ideal for last-minute gifting. Nov. 13-28.

About Merlin Entertainments 

Merlin Entertainments is a world leader in branded entertainment destinations, offering a diverse portfolio of resort theme parks, city-center gateway attractions that include Madame Tussauds, LEGO® and LEGOLAND® Discovery Centers, SEA LIFE Aquariums, PEPPA PIG World of Play, PEPPA PIG Theme Parks, The Orlando Eye and LEGOLAND® Resorts which span across the UK, US, Western Europe, China and Asia Pacific. Dedicated to creating experiences that inspire joy and connection, Merlin welcomes more than 62 million guests annually to its diverse global estate in over 20 countries. An expert in bringing world-famous entertainment brands to life, Merlin works with partners including the LEGO® Group, Sony Pictures Entertainment, PEPPA PIG, DreamWorks and Ferrari to create destinations where guests can immerse themselves in a wide array of brand-driven worlds, rides and uplifting learning experiences. Seewww.merlinentertainments.biz for more information.