Bionic Buzz® covered South by Southwest 2026 in Austin. There, we stopped by SPIN & Tipify’s “Road to Austin” Live Showcase at Courtyard ATX. The showcase featured 14 emerging and independent artists selected and curated by SPIN. Built around genuine music discovery rather than hype cycles, the Road to Austin Live Showcase puts the spotlight on artists right on the edge of their breakout moment. Each performer was hand-selected from the Road to Austin program, giving fans a front-row look at what’s next in music.
The event also featured a dedicated Tipify x SPIN Lounge space used for interviews, acoustic moments, and community gatherings, while SPIN captured content documenting the performers’ respective journeys.
Founded in 1985, SPIN has helped spotlight the breakout of artists like Nirvana, Beck, Foo Fighters, and Paramore. With more than 100 million digital impressions monthly and a return to print in 2024, SPIN continues to connect emerging talent with the wider music culture.
We interviewed Dr. Daniel Carucci (Founder & CEO of Tipify) and Danny Klein (Creative Director, SPIN) in the Lounge at it.
Connect:
https://www.spinmagazine.com/
https://intro.tipify.music/
Interview, video shoot, and edited by Steve Sievers of Bionic Buzz®