WHAT:
CARIBEÑA CREATIVES, THE RABBLE, and AVENIDA Productions owned by actors/producers Marilyn Camacho, Lynette Coll, and Fanny Véliz Grande respectively, announced their support of#LatinxGoldOpen – A Movement for Financial Success of Latinx Projects.
#GoldOpen was created in 2018 to support the successful opening weekend of Crazy Rich Asians. Since then, the movement has expanded with ongoing partners the Coalition of Asian Pacifics in Entertainment, AMC Theatres, and more to support more than two dozen films to box office success including Parasite and The Farewell.
WHO:
For the first time, NALIP, representing the Latinx communities, and Gold House, representing the AAPI communities, have joined together in supporting new majority voices to prove representation means gold. The opening weekend is the most critical time window for film projects to guarantee their vitality.
#LatinxGoldOpen will increase awareness of premieres through an extensive network of influencers and bring together audiences to guarantee success of Latinx-centric projects through theater buyouts and increased individual and bulk ticket purchases.
“We are honored to be able to support and partner with NALIP, GOLD HOUSE & CAPE on this multicultural movement created to ensure our films have a chance to be seen. We’re also thrilled to collaborate with two powerhouse women, our executive team member Lynette Coll (also Co-Founder and CCO of THE RABBLE) and Fanny at AVENIDA PRODUCTIONS in this is a collective effort to bring power to diversity in our communities in an absolute, effective way and moves us forward in ensuring our stories are being told authentically.” said Marilyn Camacho, CEO of Caribeña Creatives.
“As the two fastest-growing communities in America, it makes sense for the Latinx and the API community to come together and form an alliance to create this movement to show Hollywood who we are, what we are made of, and break the cycle of the constant stereotypical portrayal of our communities. Together we have the power to reshape our path into a New Hollywood. Together we can rise up. IN THE HEIGHTS will make a huge mark in our industry and show a different side of the Latinx community that will leave people wanting more.” said Lynette Coll, Co-Founder and CCO of THE RABBLE and Executive team member of Caribeña Creatives.
WHEN:
The #LatinxGoldOpen initiative kicks off with In The Heights premiering on June 11th, 2021 in theaters and on HBOMax.
Caribeña Creatives, The Rabble, and Avenida Productions will collaboratively host a screening on Saturday, June 12, 2021 at:
LOCATION:
Universal Cinema AMC at CityWalkHollywood
Doors Open at 3:30 p.m. PST
Movie Screening: Until 6:00 p.m. PST
Free to Attend. Space is limited due to Covid restrictions.
About NALIP
The National Association of Latino Independent Producers (NALIP) seeks to inspire, promote, and advocate for Latinx content creators in media. As an established non-profit organization, NALIP advances the development of Latinx content creation through its programs Latino Media Market, Latino Lens Incubators, Diverse Women in Media Initiative and annual events, NALIP Media Summit and Latino Media Fest. For more information, visit
www.NALIP.org.
About Gold House
Gold House is the premier nonprofit collective of Asian founders, creative voices, and leaders dedicated to unifying the world’s largest populace–Asians and Pacific Islanders–to fight for authentic multicultural representation and societal equity. Our ventures include membership systems and benefits to fortify relationships among Asians and with other marginalized communities (#StopAsianHate, All of Us Movement); championing authentic, affirming, and prominent Asian representation through media to reshape public opinion (
Gold Open,
Gold Records,
A100 List); and accelerating economic success and commercial representation through Asian founders (
Gold Rush,
Found)
About CAPE
CAPE (Coalition of Asian Pacifics in Entertainment) advances representation in Hollywood through three main verticals (1) nurturing and engaging creative talent and executive leadership, (2) providing cultural content consulting and talent referrals, and (3) championing projects for critical box office and streaming success. Through the CAPE New Writers Fellowship, CAPE Leaders Fellowship, Storyline Partners, CAPE Database, and Gold Open, CAPE is breaking barriers to representation from the writers’ room to the boardroom to the living room.
About AAFCA
Established in 2003, AAFCA is the premier body of Black film critics in the world, actively reviewing film and television, with a particular emphasis on entertainment that includes the Black experience and storytellers from the African Diaspora. The organization’s primary mission is to cultivate understanding, appreciation and advancement of the contributions of African descended talent to cinematic and television culture – from the artistic and technical legends of the past to the still unimagined breakthroughs of future generations. AAFCA members are a geographically diverse cross-section of journalists, covering all genres of the cinematic arts, while representing multiple mediums – including print, TV, radio broadcast and online. Collectively, they reach a worldwide audience in excess of 100 million. As a non-profit organization, AAFCA is committed to numerous educational and philanthropic efforts, particularly those that foster and celebrate diversity and inclusion. For more information on AAFCA and its programs visit
http://AAFCA.com.
About Caribeña Creatives
Caribeña Creatives is an independent multi-cultural production company of women creatives dedicated to creating content that is dynamic, entertaining, and highlights the diversity of the Latin and Afro-Caribe experience. The CC provides a space for Caribbean creators to develop and produce content, which is then packaged in-house to sell to the mainstream market. Our content consists of TV Shows, Films, and Digital & Short Form Content. To find out more about Caribeña Creatives visit:
www.caribenacreatives.com About The Rabble
The Rabble is a production company Co-Founded by Latinx Development Executive and Producer Lynette Coll. We support new voices, diverse creators, the voices of our neighbors, and the people in our communities. We thrive on stories that connect, engage, disarm, activate, and unite. We are the rabble, and we stir the masses.
About Avenida Productions
We are the new avenue into Hollywood. Avenida is committed to empowering independent filmmakers from under-represented communities to bring their projects to fruition. The traditional Hollywood model is designed to be exclusive. With Avenida fiilmmakers can crowdfund, produce, and self-dritibute, cutting out the middle man and connecting directly to their audience. To date, we’ve helped raise millions and our clients have received major awards and distribution deals. Our motto is #CreateYourAvenida
