Fashion at San Diego Comic-Con (SDCC) is about to reach superpowered heights as “The Her Universe Fashion Show” returns for its 12th annual standing-room-only event. “The Her Universe Fashion Show 2026 Presented by Warner Bros. Discovery Global Consumer Products” will take center stage on Thursday, July 23 at 6 PM in the Harbor Ballroom of the Manchester Grand Hyatt Hotel. This electrifying night of inclusion and creativity will celebrate DC’s legendary storytelling, bringing together the most talented designers from around the country for a high-stakes competition of DC Super Hero– and Super-Villain–inspired couture.
The 2026 runway will feature a historic first as every competing look will be inspired exclusively by characters from DC’s vast library. While previous years invited a collage of fandoms, this year’s show challenges designers to channel a singular, iconic brand.
Two designers will win the ultimate prize of a once-in-a-lifetime opportunity to design a special fashion collection with Her Universe.
“It’s time for Geek Couture to take new heights,” said actress and Her Universe founder Ashley Eckstein. “We are so excited to see how this year’s designers are inspired by DC. There are few franchises as popular as DC and it’s a privilege to be inspired by this vast world. We’re so ready to take our show…’Up, up and away!’”
The portal for designers interested in submitting their DC-inspired couture creations opens March 27th and will remain open until April 26th. For official rules and submission guidelines, visit: heruniverse.com/her-universe-fashion-show.
Fans should follow Her Universe on social media (@heruniverse on IG, X, Facebook and @officialheruniverse on TikTok) and use hashtag #HerUniverseFashionShow for special behind-the-scenes event content.
About Her Universe:
Her Universe is known as the groundbreaking fandom fashion company and lifestyle brand originally founded by Ashley Eckstein in 2010. Her Universe strives to cultivate a fandom-centric community powered by women to be authentically themselves and celebrate what they love by designing quality, fandom-centric, size-inclusive, stylish merchandise. For more information, visit heruniverse.com and follow @heruniverse on Instagram, X, Facebook and @officialheruniverse on TikTok.
About Warner Bros. Discovery Global Consumer Products:
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery’s Revenue & Strategy division, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.
DC, part of Warner Bros. Discovery, creates iconic characters and enduring stories and is one of the world’s largest publishers of comics and graphic novels. DC’s creative work entertains audiences of every generation around the world with DC’s stories and characters integrated across Warner Bros. Discovery’s film, television, animation, consumer products, home entertainment, games, and themed experiences divisions, and on the DC Universe Infinite digital comic subscription service. Learn more at DC.com.
