30 years after the Got Milk mustache became a cultural phenomenon, the California Milk Processor Board (CMPB) is rewriting history. For the first time ever in Got Milk ad history, the iconic mustache will feature not celebrities, but everyday Californians — the teachers, small-business owners, athletes, and artists who keep the state moving.
To mark this milestone, Got Milk teamed up with actor and entrepreneur Noah Schnapp (‘Stranger Things’) to headline the Milk Mustache 30th Anniversary celebration in Los Angeles on Tuesday, September 9, 2025. There he joined Got Milk in unveiling a gallery of portraits captured during the ‘Got Milk Photo Studio Tour’.
This statewide mobile photo activation honors everyday Californians who represent authenticity, pride, and resilience. Photos from the tour are being turned into ads and showcased on billboards throughout the state reinforcing the campaign’s message: real Californians are the new icons.
Adding to the excitement, the celebration welcomed entertainment notables whose presence connects the milk mustache campaign’s legacy as pop culture’s first influencer movement to a future where social media empowers everyone to be influential.
Among guests were Noah’s ‘Stranger Things’ co-star Priah Ferguson; ‘The Studio’s’ Keyla Monterroso Mejia; Jesse Williams, star of Amazon Prime’s ‘Hotel Costiera’ and alum of ‘Grey’s Anatomy’; and Nick Barrotta, of ‘Tyler Perry’s The Oval’. Their attendance underscores how the campaign continues to resonate at the center of entertainment and cultural relevance.
Discover the gallery of epic #gotmilk30 milk mustache portraits and stories from the tour at gotmilk.com/30years or by following the campaign on @gotmilk Instagram. From big grins to bold styles, these photos celebrate 30 years of Got Milk magic, one iconic ‘stache at a time.
LOS ANGELES — Sept. 9, 2025: From Noah Schnapp to Priah Ferguson, Jesse Williams, Keyla Monterroso Mejia, and Nick Barrotta, Hollywood turned to join the California Milk Processor Board — creators of the iconic got milk? campaign — to headline the 30th anniversary ‘Milk Mustache’ celebration, unveiling a bold new chapter for the brand. For the first time in campaign history, the famous mustache spotlights everyday Californians—recasting the legacy ad as a tribute to real icons. Fans can explore the gallery of #gotmilk30 portraits and stories at gotmilk.com/30years or by following @gotmilk on Instagram. (Photo by Araya Doheny/Getty Images for California Milk Processor Board – Creators of Iconic ‘got milk?’)
LOS ANGELES — Sept. 9, 2025: Nick Barrotta of “Tyler Perry’s The Oval‘ joined the California Milk Processor Board — creators of the iconic got milk? campaign — to headline the 30th anniversary ‘Milk Mustache’ celebration, unveiling a bold new chapter for the brand. For the first time in campaign history, the famous mustache spotlights everyday Californians—recasting the legacy ad as a tribute to real icons. Fans can explore the gallery of #gotmilk30 portraits and stories at gotmilk.com/30years or by following @gotmilk on Instagram. (Photo by Araya Doheny/Getty Images for California Milk Processor Board – Creators of Iconic ‘got milk?’)
LOS ANGELES — Tuesday, September 9, 2025: “Stranger Things” star Noah Schnapp joined the California Milk Processor Board — creators of the iconic got milk? campaign — to headline the 30th anniversary ‘Milk Mustache’ celebration, unveiling a bold new chapter for the brand. For the first time in campaign history, the famous mustache spotlights everyday Californians—recasting the legacy ad as a tribute to real icons. Fans can explore the gallery of #gotmilk30 portraits and stories at gotmilk.com/30years or by following @gotmilk on Instagram. (Photo by Araya Doheny/Getty Images for California Milk Processor Board – Creators of Iconic ‘got milk?’)