Invisible Narratives revealed today that production has been underway on filmmaker Michael Bay’s exploration of Skibidi Toilet. An early creative take on the franchise, the piece brings Bay’s signature visual intensity to one of the internet’s most unlikely breakout IPs. The next-generation studio is producing, developing, and financing the project.
Known for redefining the modern blockbuster, Bay is the fifth highest-grossing director of all time and the creative force behind such global hits as The Rock, Armageddon, Bad Boys, and the Transformers franchise. He has been working on Skibidi since it was first publicly announced last summer and has been collaborating with the architects of his creative team, Academy Award-nominated production designer Jeffrey Beecroft (12 Monkeys, Transformers, A Quiet Place) and three-time Academy Award-winning VFX supervisor Rob Legato (Titanic, Avatar, Hugo, The Jungle Book).
Since its debut from creator Boom! in February 2023, Skibidi Toilet has evolved into a global phenomenon, captivating audiences with its uniquely distinct style and vast creator ecosystem. The franchise’s flagship YouTube channel and Skibidi Creator Alliance network of channels collectively boast over 110 million subscribers and more than 35 billion views, cementing its status as a defining cultural force for Generation Alpha. With Invisible Narratives helping to drive its multi-platform expansion, the IP has grown beyond digital into consumer products, publishing, gaming, global licensing, and more.
Led by Adam Goodman, founder and CEO of Invisible Narratives, the forward-thinking studio combines Hollywood franchise-building expertise with world-class filmmaking and the resources to scale creator-led IP. Goodman, former head of Paramount Pictures and DreamWorks SKG, began building billion-dollar properties like Transformers in the early 2000s and oversaw global hits such as Paranormal Activity and Interstellar.
For updates and more information visit: skibidi.watch
About Invisible Narratives
Invisible Narratives is the first-of-its-kind Tra-Digital Studio that uniquely bridges the creator economy with traditional entertainment. By integrating the best of Hollywood’s established business practices with the nimbleness of digital platforms, the studio capitalizes on the strengths of both domains. Founded by Adam Goodman, former Head of Paramount Pictures and DreamWorks Studios, with blockbuster filmmaker Michael Bay acting as Chief Creative Advisor, Invisible serves as a dynamic space for content creators. It leverages their stories, characters, and channels to establish and build long-lasting IP franchises.
