Bionic Buzz® got to cover South by Southwest® in Austin, TX. SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW® is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture. An essential destination for global professionals, the annual March event features sessions, music and comedy showcases, film screenings, exhibitions, professional development, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.

There we covered the red carpet of the world premiere of This Is a Film About the Black Keys. A documentary about the The Black Keys: Dan Auerbach and Patrick Carney formed The Black Keys in Akron, Ohio. After a decade of relentless touring and navigating highs and lows, they found mainstream success with Brothers and El Camino. Check out our interviews with Dan Auerbach, Patrick Carney and director Jeff Dupre.

Video & interview by Steve Sievers of Bionic Buzz.