REGGIE BUSH PARTNERS WITH BELIEVE ENTERTAINMENT GROUP FOR NEW DOCUMENTARY FILM
Stripped of his Heisman and College Football Legacy, Bush Will Tell His Story for the First Time, in His Own Words
Believe Entertainment Group and NFL superstar Reggie Bush today announced a partnership for an upcoming documentary film detailing the incredible untold story that led to Bush being erased from the NCAA record books and the heartbreaking loss of his Heisman Trophy. Kirk Fraser (ESPN’s 30 for 30: Without Bias) is set to direct.
“Providing Reggie with the opportunity to tell his story, in his words and reclaim his legacy is a parable greater than this one man,” said Fraser. “The heart of this story will explore one of the most infamous controversies in college football history and reveal the ongoing contentious culture inside collegiate sports.”
Super Bowl© champion Bush, is still considered by many to be one of the greatest running backs in college football history, having led USC to multiple national championships, setting rushing and scoring records along the way, culminating in the greatest honor bestowed in college sports by winning the Heisman Trophy in 2005. Bush and his family were later accused of breaking NCAA regulations, resulting in massive sanctions for USC’s football program, the removal of all his records and finally, after succumbing to external pressures, the forfeiting of his Heisman Trophy.
“After all these years I’m finally ready to tell my story, I hope this can help drive change with the next generation of student athletes,” said Bush. “We’re making some progress, but there’s still a long way to go.”
William H. Masterson III, Co-Founder, Believe Entertainment Group: “We have been in conversation with Reggie for more than a year, developing this documentary based on what we’ve learned about his story, and all of the underlying details. There is so much more to explore, and we all believe this documentary is going to resonate in a major way with young athletes and a very wide-reaching audience of both sports and non-sport fans.”
Believe Entertainment Group is the studio behind the Academy and Emmy Award-winning Dear Basketball, from Kobe Bryant. Bush serves as Executive Producer alongside Believe’s Masterson, Dan Goodman, Brian Hunt & Denise White.
About Believe Entertainment:
Believe Entertainment Group is an Academy and Emmy-award winning studio with expertise developing talent-driven content for multi-platform verticals, specializing in creative for next generation distribution channels (film, TV, digital, podcasts) since 2009. BELIEVE won its Academy and Emmy Awards for Dear Basketball, the animated short film written by Kobe Bryant, scored by the prolific John Williams, and directed by Disney legend, Glen Keane.
BELIEVE’s current development slate includes feature films and documentaries, television and music events, and kids’ animation series, showcasing high-profile talent in front of and behind the camera.
The studio’s standout projects include: Skyville Live, an intimate musical concert specials with legendary musicians on CMT; Jam Van, an original mixed media music series created with award-winning composer/producer Bill Sherman for YouTube Kids; The LeBrons, a multi-season animated kids series with NBA champion, LeBron James on YouTube; In the Booth, a four-season follow-doc series with DJ/producer Tiësto; Poker Nights, a scripted short-form comedy series featuring SNL’s Chris Parnell; Between Me and My Mind, a feature-length documentary on Trey Anastasio (Phish) that premiered at the Tribeca Film Festival, in partnership with Stick Figure and released theatrically with Trafalgar and Live Nation Entertainment; and Trans-Siberian Orchestra’s Christmas Eve and Other Stories PPV holiday concert, among the largest US live stream events in 2020.
Trilith Studios (formerly Pinewood Atlanta Studios) and U.K. based ITV are BELIEVE’S two largest shareholders and board members. BELIEVE is represented by CAA.