Bionic Buzz® got to cover ICCC 2021. Tennessee’s premiere sci fi fan and toy collecting convention with attendees from across the country and around the globe. Special guest at the con was legendary Kenner Product Manager Tom Clark. As the product manager for the Star Wars toy line, he led the marketing efforts and was the key liaison between Lucasfilm and Kenner’s creative professionals and engineers during the original trilogy years. He was one of a select few who read early versions of the film scripts to plan and strategize.
He created 3-year toy plans for each movie, oversaw more than 70 Star Wars toy commercials, coordinated print ads, strategized how new toys would give older ones new life. We talked to him about how he got started and some fun stories.